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What do Shipper’s Want?

Posted By Gail Rutkowski, Tuesday, November 24, 2015

Do you remember that old Mel Gibson movie “What do Woman Want?”  Mel played a man who, when struck by lightening, suddenly began hearing all women’s thoughts that provided the tough alpha male some sensitive insight into the female psyche.


I was recently placed in Mel’s position (minus the tough alpha male past). In preparing a presentation for a recent speaking engagement, I reached out to a few of our shipper members and asked “What are the things that are keeping you up at night?”  Within the course of a few hours, just about every shipper I queried responded with his or her list of concerns. The amount and content of information was enlightening and I came away with a few observations:


1.      Shippers aren’t that complicated

2.      Shippers are looking for help in addressing these issues

3.      That help will not necessarily come from internal sources


So, the question now is, how can NASSTRAC help? NASSTRAC’s purpose “to be the voice of the Shipper” makes us uniquely positioned to give you your voice, providing shippers a platform for discussion on issues of importance to them.


This new platform will be called “The NASSTRAC View” and launches on the first Friday of December, 2015.  It will continue on the First Friday of every month featuring a different topic for discussion.  Participation will be for NASSTRAC members only and attendance will be limited to allow everyone an opportunity to be heard.


We will start by using an initial list of Shipper’s concerns to begin these conversations, but will welcome new topics and requests for deeper dives into some topics. Sessions will last one hour and have a guest moderator/industry expert to keep the conversation on track. 


For those folks unable to attend, we will be tweeting significant points from the session on our NASSTRAC Twitter account, so if you aren’t following us, now would be a good time to sign up. 


We look forward to you joining the conversation.

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