Technology Disruption: The Future of Shipping
The way shipping works for most companies today is by going through brokers who call trucking companies and arrange the best deal for their customers while taking a commission. The Uber Freight marketplace hopes to eliminate that middleman and offer shippers real-time pricing of what it will cost to move their goods based on supply and demand. And yes, that might mean there's even surge pricing for trucks, although a lot of the marketplace details are still being worked out. There are already start-ups out there trying to build their own “Uber for trucking” seeing the same opportunity as Uber does, but it is a tough nut to crack. Some of these start-ups have crashed and burned already. If Uber Freight is successful at making the "Uber for trucking," it could serve as a gateway for autonomous vehicles. This session will talk about what Uber is doing and how the industry, including 3PL’s and shippers are responding.
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