Newsroom — View Article

 

  leftarrowBack To Newsroom | documentsRelated Articles | Email This Article
 
 Welcome Carleen Herndon - NASSTRACs New Director of Business Relations  
 Release Date 9/23/2010     
   
  Contact:
  Brian Everett, Executive Director
952-442-8850 x201
   
  Welcome Carleen Herndon - NASSTRACs New Director of Business Relations
   
  Minneapolis, Sept. 13, 2010 – MindShare Strategies, Inc., NASSTRAC's association management firm, has hired Carleen Herndon as director of business relations. Herndon primarily will be responsible for member relations and business growth for NASSTRAC.

Herndon has more than 20 years experience in business development, sales, public relations, marketing and communications in business-to-business and consumer environments. In this newly created position, she will be responsible for selling memberships, sponsorships, exhibit space, as well as developing member engagement, marketing and communications strategies for NASSTRAC. She is based in the company's satellite office just outside of Nashville, Tenn.

Herndon’s professional background includes a unique blend of experience and knowledge. Most recently she managed and serviced existing customers and prospects for Sysco Foodservice, using consultative selling approaches to upsell products and increase sales. She also has acted in various sales positions for other organizations, including Ricoh Business Solutions, Magna Bank, and Sellers Financial Group, and was marketing & sales director for Cardiovascular Risk Assessment and marketing and public relations director for Southern Shows Inc. She holds a bachelor of arts degree in communications and public relations from California State University-Fullerton.

“Ms. Herndon brings considerable marketing and business development expertise to NASSTRAC,” said Brian Everett, executive director. “She’s an excellent addition to our team and will be instrumental in seeking new ways to add value to our members and affiliates.”