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Articles Online

Welcome to NASSTRAC Articles Online, a searchable database of articles and research on the most relevant topics in marketing, communications and sales. This searchable database is available exclusively to members of NASSTRAC. Search NASSTRAC Articles Online Keyword/Phrase: The content of this resource library is populated and regularly updated primarily through a long-term agreement with Emerald Management, the world's leading publisher of management journals and databases. NASSTRAC purchases the licenses for all current members to download any articles in this database as a membership benefit. Stay on top of emerging trends, gain new ideas on strategy and implementation, and to be the most effective you can be in your job! How does NASSTRAC Articles Online work? You can search the article database by entering a keyword or phrase related to the topic you're looking for in the search box above. If you're not sure exactly what you're looking for, you can also view a full list of titles available in the database. You also can view a brief abstract of what the article is about before downloading. All articles are available in pdf format, so you'll need Acrobat Reader installed (Click here to download). For additional questions on how to use this exclusive member service, contact NASSTRAC Member Services at 952-442-5638 x208.