Brian Everett, ABC, Senior Partner
MindShare Strategies, Inc.
Wilder, Ky., March 7, 2011 — RWI Transportation announced today the unveiling of a new brand identity positioning the company as a full-service transportation and logistics provider, primarily offering domestic ground, air, and logistics services. RWI handles temperature-controlled and dry freight, and also has specialized expertise in handling fresh produce and other perishable food commodities. RWI is an affiliate of the Castellini Group of Companies, which combines to form one of the largest distributors of fresh produce in the United States.
"RWI's new brand reflects our ability to help customers to manage their supply chains through flexibility, creativity, and resourcefulness in our transportation resources,” said Richard Bauer, executive vice president and general manager of the 55-year-old company. "Our ability to help customers to create efficiencies and lower costs by combining our vast transportation network and proven procurement practices in over-the-road transportation is allowing us to expand and re-invest back into our business," Bauer added. He noted that RWI manages in excess of 100,000 shipments of refrigerated and dry freight annually.
RWI's announcement corresponds with the unveiling of its new website athttp://www.rwitrans.com.
The company's URL and name will remain the same, but the messaging is updated to reflect RWI's expansion and strengths. The company's rebranding effort includes the slogan, "Performance in Motion" a phrase that illustrates RWI's high performance standards in transportation management.
For further information on RWI, visit http://www.RWItrans.com.
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About RWI Transportation RWI Transportation LLC is an asset-based logistics company that provides regional and national truckload, LTL, expedited, and refrigerated warehousing services for refrigerated and dry products. RWI is an affiliate of the Castellini Group of Companies, which forms one of the largest distributors of fresh fruits and vegetables in the United States. For more information, visit http://www.rwitrans.com.